Essay Series · GTM Intelligence
The Architecture of AI-Native GTM
Three foundational layers that power the next generation of marketing infrastructure.
AI GTM Leader · Builder · Strategist
I build growth infrastructure at the intersection of AI and go-to-market strategy — translating complex AI capabilities into systems that scale. Based in Singapore, operating globally.
Current Focus
AI-Native GTM Systems
Building agentic workflows that automate growth infrastructure
Experience
2023.7 — 2025.3
Speakwow.ai
Founder
Built an AI-powered English learning platform from zero — architecting a multi-agent orchestration system where specialized agents handled user profiling, learning plan design, conversation flow, scriptwriting, and automated feedback loops. Secured 4 institutional B2B partnerships through consultative sales.
2022.8 — 2023.6
Procter & Gamble
Senior Brand Manager
Led the Gillette Aurora launch across Greater China — coordinating product, analytics, marketing, and external partners end-to-end. Implemented an AI-driven CRM system on WeChat for hyper-personalized recommendations and built automated dashboards tracking 20+ performance metrics.
2021.6 — 2022.7
Evalon Tech Ltd.
Marketing Director
Directed enterprise GTM and solution delivery programs for APAC Web3 clients. Managed a 14-person international team across Japan, Southeast Asia, and Greater China. Delivered 100+ AMAs, executive keynotes, and partner workshops enabling ecosystem adoption.
Projects

AI · Multi-Agent
MOE multi-agent architecture for adaptive English learning — 5 specialized agents coordinating user profiling, lesson planning, conversation, scripting, and automated feedback loops.

Personal Productivity · Knowledge Base
An AI-native personal knowledge management system with an AI copilot that has access to all your personal documents — search, edit, and write docs and forms, and manage your second brain through a conversational intelligent assistant.

Creative · Vibe Coding
Designed and built a game entirely through vibe coding — exploring the boundary between human creative direction and AI execution in interactive experiences.

Brand Strategy · GTM · Rebrand
Trained at one of the world's most rigorous brand schools — led the Gillette Labs × Razer collab to rebrand Gillette with a Gen-Z voice, driving 140% IYA and 160% of sales targets across Greater China.
Growth · Experiment
Programmatic SEO and Generative Engine Optimization — building automated content pipelines and testing how AI-generated content ranks across traditional and AI search engines.

3D Gen-AI · Game-Fi · Art Direction
Led a team of top artists to create a full game world and art direction for an international Game-Fi project — applying 3D generative AI to build immersive environments, characters, and visual systems from the ground up.
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